Lamborghini Finally Unveils SUV at Beijing Auto Show

Lamborghini has been hinting for awhile now that it was considering either a sedan or a crossover for its third model line, and the answer is finally here: a crossover named the Urus. While it may end up with a supercharger (and hopefully avoiding parent company's Volkswagen Jetta turbocharger), you can bet it will still be extremely fast. Urus is the name of a Spanish breed of bull that is known for both its fighting size and hauling size. They are known for having broad shoulders and being taller than most. While I’m not sure the attribute of extra height applies in this metaphor, the Lamborghini Urus is certainly a broad, sleek, powerful, and beautiful crossover.

 The first thing you’ll notice about the Urus is that, despite being a crossover, it still thankfully looks like a Lamborghini. Its super aggressive lines and low structure create an image that is distinctly Lambo. The Urus will be a 4x4 with over 600 HP, stretching over eight inches longer than an Aventador and costing over 200k. They project sales volume to be about 3,000 per year which will triple Lamborghini’s annual production.

 

Press releases state that the production model will be available in 2015 and that they are trying to make it powerful but less polluting. By 2015 European high-performance cars will need to be able to emit no more than 200 grams of CO2 per km in order to pass recent regulations so the Lambo will have to be somewhat eco-friendly
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A big help in this department will come from shedding as much weight as possible using light and strong materials in construction in lieu of metal. Even the interior will be optimized for lightness. Steering will be electro-mechanical and the range of travel adjustment on the suspension will be 3.5 inches.

 Fifty percent of sales are projected for the U.S. The Urus wil hunker down to a minimum height of 65.4 inches with a width of 78.4 inches. The 196.5 inch current length is matched to a wheelbase measuring 114 inches. Four passengers are said to have plenty of room inside, even with head room in the back seat.

What do you think of the new Lamborghini Urus? It is still awhile off before production models start circulating, but it seems to keep in step with previous Lamborghini design and ethos. Do you think Lamborghini should keep to the fast supercar market?