Monday, July 11, 2011

Art Cars…a Great Way to Make a Statement.

Since the earliest years of racing competitors have tried to make themselves stand out. In the early days finding a loin cloth made from an exotic animal was the best way to catch the attention of the cave man crown and in modern times not much has changed. Having a crazy and eye catching paint scheme can be just as good as a huge supercharger or turbo. BMW instituted a “Art Car” program years ago to give artists a chance to decorate some of the world’s fastest cars with eye catching layouts.
Art cars we originally raced when the first one was produced in 1975 by Alexander Calder for auctioneer Herve Paolain. Since then the art car has become more of a publicity stunt that a race car. May artists have had their hands on art cars over the years but the list of BMW art cars is a short one indeed. Artists all want to be one of the select few to make an art car entry to the BMW family and even Andy Warhol put his touches on one of these amazing machines.
In recent years the art car movement has become a world-wide phenomenon with even Fiat getting in on the action with a few of their new 500 cars getting the treatment. Local artists in the private sector have begun to make “art cars” of their works and designs. One of the most interesting cars that has come from this movement is the Sharpie Lamborghini, this is a Gallardo that has been completely covered in graphics. Graphics that were all done free hand with sharpie markers, making one of the most unique and interesting layouts ever seen on a car. One thing is for sure…as long as there are cars there will be artists to make them look unique and personalized.
                                                                                                                                                     

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